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April 30, 2025
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When it comes to « seasonal rental« , This is often associated with an «increase in income». While this is true, it's important to note that this increase is often the result of a high occupancy rate in your home. That's why today, Hello Riviera Stay would like to share a few tips for attracting future customers and boosting your seasonal rental income!
One of the first things you need to do as a seasonal renter is to increase the value of your rental. Here are a few ideas to get you started:
NOTE: It's important to note that work requires careful thought, and that it's crucial to carry out an appraisal to determine the value of your property once the work is complete!
Once you've taken this step, it's always a good idea to plan further improvements to continue increasing the value and profitability of your rental.
To optimize the profitability of your rental, it's a good idea to consider the potential occupancy rate. The more people you can accommodate, the more income you can generate!
To do this, consider adding sofa beds in the living room to accommodate two extra people. And don't forget to make your home accessible to people with reduced mobility!
What's more, many families travel with their children and pets. Adapting your accommodation with these criteria in mind can give you an extra edge!
Depending on the value of your accommodation
To determine your rental rate per night, it's a good idea to start with a competitive analysis! Even if your accommodation is the most luxurious in the area and deserves a higher price, it's likely that you'll receive fewer bookings than owners offering more affordable rates.
If you still plan to set a higher price, it's crucial to explain the reasons for this pricing choice. Perhaps you have top-of-the-range equipment? Are you the only one offering a swimming pool? It's up to you to justify your pricing!
Depending on seasonality
It's essential to adjust your rates according to the season! To this end, it's a good idea to keep a close eye on local trends and events.
You can also increase your rates if your accommodation is close to popular local events.
It's time to move on to the communication stage!
This is the final phase, but it's crucial to increasing the visibility of your rental property and attracting future travelers. Showcase your accommodation in a unique way!
Displaying your ads on various booking platforms is an essential step. The essentials include Airbnb, Booking.com and Abritel. Your ads need to be attractive and carefully written, with a clear and precise description so as not to give your potential tenants the wrong expectations. To achieve this, you have several options:
First of all, if your finances allow it, consider using a professional photographer to capture superb images of your property! Alternatively, if you have photography skills, you can always make your own.
Read this article to understand the importance of having professional photos for your holiday rental.
As far as writing the description is concerned, It's crucial to be as captivating and precise as possible! Adopt an emotional approach that inspires dreams and fully immerses the future tenant in the ambience of the property.
For example, a sentence like «Enjoy a sunset aperitif from our balcony with spectacular sea views» is much more appealing than «Balcony with table and chairs overlooking the beach».
In the description, highlight the location of your accommodation and give details of nearby tourist attractions. You can even mention the best restaurants! The aim is to offer them the promise of a memorable experience, which can really influence their booking decision.
It's important to note that when these two aspects are carefully executed and your visitors click on your ad to find out more, it sends a positive signal to Airbnb's search engines. This improves your positioning on the site and, consequently, increases the number of bookings generated.
Don't forget to specify certain important features of your accommodation, such as the amount of the tourist tax, the capacity, accessibility for people with reduced mobility, the rental period, etc.
What's more, make sure your ad remains visible all year round to optimize occupancy, even during off-peak periods. This strategy can also help you achieve your goal of increasing your rental income.
After the stay, encourage guests to leave comments and reviews online to testify to the quality of your rental to future travelers. This will reinforce the reputation of your accommodation and encourage other travelers to choose it.
Contact one of our concierges.
contact@hellorivierastay.com
+33 7 83 356 355
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